We consult brands and agencies on expanding their influencer capabilities. From strategy to success metrics - our goal is to synthesize both brand & talent priorities resulting in a more meaningful relationship.
Internal Capability Development
If your team needs an internal capability for developing a thriving influencer practice, we will audit your current system ,introduce the best practices and engagement tools to help your team.
Influencer Strategy & Ideation
Working with your team to identify why influencer marketing fits into your overall brand strategy and how it can best serve your communication needs.
Segment Strategy & Ideation
Deciding on the what consumer segment your brand should focus on (i.e. music, fashion, etc) to connect cultural movements to strong program ideas.
Discovery & Outreach
Identifying relevant influencers for your initiative and connecting the dots to develop an aligned narrative based on shared values and desired output.
Working with your internal and external partners to ensure cross-functional needs are met for a successful program.
Embracing all elements of an influencer program from ideation, procurement, execution, and budget reconciliation.
Distribution & Amplification
Managing external partners to help propagate messages across relevant distribution networks for amplified engagement.
Research & Measurement
Leveraging your own tools, or using our proprietary intelligence tool - we can set and measure key performance indicators based on the communications goals.