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Meltwater Summit: They’re Talent ..Not A Tactic!
Are you treating talent like a media buy or performance marketer instead of a creative partner?
You may be losing their trust! Influential creators are not just another tactic to help your campaign metrics or DE&I initiatives; they support storytelling, brand awareness, and trust long after the campaign ends.
Learn how micro-actions in building relationships with talent of all kinds encourage trust, confidence, and collaboration with Tiffany Hardin, CEO of Gild Creative Group, Kwasi Kessie Celebrity stylist, influencer, and Adidas Runners’ Culture Captain, and community builder Lauren Ash of Black Girl in Om.
Meet Tiffany Hardin
Tiffany Hardin is an award winning executive marketer, investor and educator. Hardin is the CEO & founder of Gild Creative Group (GCG), an influencer marketing agency delivering strategy for brands that desire meaningful influencer/talent integrations for campaigns on and offline. She is known to help create and share culturally relevant stories to build meaningful connections driving trust, awareness and impact. Some client work has included brands such as: Hulu, Onyx, Black Girl in Om, Victoria Secret, Airbnb, WeWork, Microsoft & Target.